Amazon MarketplaceSales

Amazon Sales Optimization

Google sells ads and Amazon sells products. The Amazon search engine is product-centric, meaning the exact details of a product must be entered “how Amazon wants them” in the search field. Triangle Direct Media (TDM) will help you understand the difference between on-page and off-page optimization to improve your Amazon product’s page performance.  The written description and feed optimization of your product(s) are critical components in achieving eCommerce success within the Amazon Marketplace.

“Search is the primary way that customers use to locate products on Amazon.com. Customers search by entering keywords, which are matched against the search terms you enter for a product. Well-chosen search terms increase a product’s visibility and sales. The number of views for a product detail page can increase significantly by adding just one additional search term – if it’s a relevant and compelling term.

“Factors such as price, availability, selection, and sales history help determine where your product appears in a customer’s search results. In general, better-selling products tend to be towards the beginning of the results list. As your sales of a product increase, so does your placement.”

Amazon PPC Ad Campaigns

Amazon’s PPC ad option is keyword-centric and displays in the search results as ‘sponsored products‘ similar to the image below.

Amazon PPC ads have been proven to improve sales as well as organic listings within major search engines.  This highly-visible ad can help you find a new audiences for your products and drive more traffic to your product pages.

Product Description Copywriting

Content creation and execution within Amazon product listings is more detailed to bring your products to shoppers. There’s a marked difference between the way you optimize a product description for Google, which may allow for 60 words, and Amazon, which may want 500. Implementing a strategy that utilizes keywords within the product descriptions will integrate with ASINs and optimize your marketplace.

Product Listing Optimization

Optimizing product pages in accordance with Amazon’s guidelines ensures your store has been setup for success.
Sorting and classifying products into the correct ASIN’s
Sync inventory to ensure timely delivery
Bulk product uploading
Image enhancement and editing of product images
Tracking product listings for organic rankings in SERPs