10 Items Influencing Your Link Building Results
+ more information on content creation strategy relates to linking
1) A High Domain Authority Score Is Good
If your website has a high Domain Authority score, it is more likely to perform well on search engine page results (SERPs). A basic rule of thumb is the lower the website’s DA, the longer you’ll wait for the links built to bring positive changes in the rankings.
2) Declining Website Traffic
Is your website’s traffic on a positive trend or a decline? Your website needs to be optimized for SEO success. If your site has errors or is missing meta-tag data, this can reduce traffic, which means link building will have less of an effect.
3) The Quality of Your Backlinks
The quality of your link-building efforts is more important than the quantity. It’s better to have ten high-quality backlinks than 100 low-quality ones.
When looking at the quality of a backlink, there are a few factors to consider:
– The PageRank of the linking website
– The domain authority of the linking website
– The relevancy of the linking website to yours
– The number of other backlinks on the linking website (too many links may be seen as suspicious by Google)
4) The Age of Your Website
A new website will not rank as high as an established website. This is because Google puts more trust in websites that have been around for a more extended period of time.
5) The Relevancy of Your Website's Content
Your website’s content must be relevant to the keywords you are targeting. For example, if your website is about “link building,” then your website’s content should be about link building.
6) The freshness of Your Website’s Content
Not only must your website’s content be relevant to the keywords you are targeting, but it must also be fresh. That means regularly publishing new and original content.
7) The Number of Pages on Your Website
The more pages your website has, the more opportunities you have to rank for keywords.
8) The Number of Indexed Pages
The number of indexed pages is the number of pages on your website that Google has indexed. You can check this number in Google Search Console.
9) The Loading Speed of Your Website
A fast-loading website is a good user experience, and Google considers user experience when ranking websites.
10) The Mobile-Friendliness of Your Website
With more and more people using mobile devices to access the internet, it’s essential to have a mobile-friendly website. If your website is not mobile-friendly, it will be at a disadvantage in the rankings.
With more and more people using mobile devices to access the internet, it’s essential to have a mobile-friendly website. If your website is not mobile-friendly, it will be at a disadvantage in the rankings.
Regarding link building and SEO, we must emphasize the importance of quality rather than quantity. Having a large number of links to your site isn’t going to help you unless they’re valuable. For example, a link within a single domain with a high Domain Authority is significantly more valuable than numerous low-quality and low DA score backlinks.
Build your backlink naturally. Backlinks are essential because they demonstrate to search engines that your material is being referenced and is vital to readers, making it more valuable. Link building is a process where you can create relationships and link to other websites and have them link back to you. Try not to think of link building as something you do solely for the search engine robots – it should also be done for the benefit of your human readers.
Links must come from a website that is relevant to your web site's subject matter
-Think Relevancy: The link must come from a website that is relevant to your site’s topic. For example, if your website is about link building, then a link from a website about cats will not be very helpful. What am I doing with anchor text? The anchor text is the one that appears in the link, and though it may appear to be unimportant, it is far more significant than most people think. Your link should contain a “keyword or phrase” that you are linking about to increase or show value. Phrases like “click here” do nothing to convey what the link is about for readers and search engines.
Another step in the process is to do a link audit or look at your link portfolio to who is linking to your site and vice versa. You will need to eliminate backlinks that are toxic for your website rankings. Links from low-quality websites, link farms, or links with no content should be eliminated to avoid causing any future problems with your linking campaigns.
Never be in a hurry when building your linking campaign-quality over quanity
Never be in a hurry to build your backlinks as fast as possible. Instead, start little by little and don’t rush it. Search engines will notice if all of a sudden your website has 200 links overnight, do not risk being penalized.
Link building can be a difficult and time-consuming, but it is essential for any website that wants to rank high in the search engines. By following the tips above, you can create a link-building campaign that will help improve your website’s ranking and drive traffic to your site.
Right now, we recommend a 3-month campaign as a starting point, with some clients taking longer to see results based on the competitiveness of their niche or problems with SEO that need to be addressed during the linking campaign. We highly recommend that your website is on-page optimized before starting a linking campaign to ensure the fastest and most effective results for your money.
Link building is a process where you can create relationships and link to other websites and have them link back to you. Try not to think of link building as something you do solely for the search engine robots – it should also be done for the benefit of your human readers. => When it comes to link building and SEO, it’s vital that we emphasize the importance of quality rather than quantity. Having a large number of links to your site isn’t going to help you unless they’re valuable. A link within a single domain with a high Domain Authority is significantly more valuable than numerous low-quality and low DA score backlinks. => Another step in the process is to do a link audit or look at your link portfolio to see who is linking to your site and vice versa. You will need to eliminate backlinks that are toxic to your website rankings. Links from low-quality websites, link farms, or links with no content should be eliminated.
How Link building impacts eCommerce sites’ success
Link building has its difficulties if you have an eCommerce site. Many websites aren’t keen on linking to a page that sells items. This is where creating content that is always focused on selling your products. Content creation should focus on the interest of your audience and show your expertise in your particular product or service area. This is what is going to be valuable to your readers and help with brand recall and recognition. Your linking campaign goals are improved rankings for your website with a massive asterisk on growing and spreading your “valuable content” to new and existing readers.
“We’re an incredibly small team, so having Triangle Direct Media (TDM) manage my PPC campaign allows me to focus on other eCommerce and business needs that are more suited to my strengths. They have a proven track record of being solid stewards of my program, funds and returns”– NRS J.M. –
Listen to a short audio excerpt from 'My Digital Story Podcast' describing working with TDM and recent business growth.