Up-To-Date Guide To Social Media Image Sizes [2022]

Instagram

Instagram continues to change with frequent updates to the social media platform. As Instagram continues to evolve, its image strategy updates as well; this is a good one to check in on to make sure you are in the know to avoid mistakes.

Photo Posts

Guidelines and sizing recommendations for organic and paid — stick to correct aspect ratios to avoid cropping images.

• Photo Thumbnail: 161 x 161 px
• Square Image: 1080 x 1080 px, 1:1 aspect ratio
• Vertical Image: 1080 x 1350 px, 4:5 aspect ratio
• Horizontal Image: 1080 x 566 px, 16:9 aspect ratio

Instagram Stories & Reels

• Instagram Stories: 1080 by 1920 px
• Aspect Ratio: 9:16
• Max File Size: 4GB

Note-Reels videos cap at 60 seconds — so it’s best to keep them short and sweet.

Instagram Video

Sizing best practices.

• Aspect Ratio: 1.91:1 to 9:16
• Minimum Frame Rate: 30 FPS
• Max File Size: 650MB for videos under 10 mins, 3.6GB for videos up to 60 mins
• Length: 15 seconds – 1 hour
• Cover Photo Size: 420 x 654 px

Profile Image

We have found that this is best to keep this simple.

• Profile Photo: 110 x 110 px
• Aspect Ratio: 1:1

Instagram Ads

Paid Instagram ad specs for best results.

• Instagram Feed Ads: 1080 by 1080px, 9:16 aspect ratio
• Instagram Stories Ads: 1080 by 1920px, 9:16 aspect ratio
• Instagram Explore Ads (square): 1936 by 1936px
• Instagram Explore Ads (landscape): 600 by 315px to 1936 by 1936px
• Instagram Explore Ads (vertical): 600 by 750px to 1936 by 1936px

TikTok

One of the fastest-growing social media platforms with over 2 billion downloads

• File Size: no larger than 287.6 MB, no larger than 500 MB for ads
• TikTok Videos: 1080 x 1920 px
• File Type: MP4, MOV
• TikTok Video Ads: 540 x 960 px
• Ad File Type: MP4, MOV, MPEG, 3GP, AVI
• Aspect Ratio: 9:16 (recommended), 1:1 or 16:9
• Video Length: 15 – 60 seconds

Facebook

Facebook is still the world’s largest social network. Ensure you stand out with your target audience, follow these recommended image sizes:

• Facebook Shared Image: 1200 x 630 px
• Shared Link: 1200 x 628 px
• Facebook Event Image: 1920 x 1005 px
• Business Page Profile Picture: 180 x 180 px
• Facebook Cover Photo: 820 x 312 px
• Facebook Stories: 1080 x 1920 px, 9:16 aspect ratio
• Fundraiser Image: 800 x 300 px

Facebook Ad image sizing is essential; pay attention to sizing and best practices for the best visual representation of your products or creatives.

• News Feed Ads, Marketplace Ads and Messenger Ads: 1200 by 628px
• Collection Ads: 400 by 150px
• Carousel Ads: 1080 by 1080px
• Video Ads: 16:9 or 9:16, 4GB Max

LinkedIn

As the largest professional network, guidelines to elevate your business’ presence on our favorite networking site:

• Company Page Cover Image: 1192 x 191 px
• Post Images or Link: 1200 x 627 px
• Company Logo Image: 300 x 300 px
  • File Type: PNG, JPG, GIF
  • Max File Size: 4MB

  LinkedIn Ad image sizing. This is a long list but significant to the success of your ad campaigns.

  • Sponsored Content / Single Image Ads: 1200 x 627 px, 1.91:1 aspect ratio
  • Text Ads: 100 x 100 px
  • Dynamic Ads Follower Format: minimum 100 x 100 px for JPG or PNG
  • Dynamic Ads Spotlight Format (company image): minimum 100 x 100 px for JPG or PNG
  • Dynamic Ads Spotlight Format (background image): 300 x 250 px
  • Dynamic Ads for Talent Media (logo): minimum 100 x 100 px for JPG or PNG
  • Dynamic Ads Content Format (logo):minimum 100 x 100 px for JPG or PNG
  • Dynamic Ads Content Format (document preview): max five images 81 x 104 px
  • Carousel Image Ads: 1080 x 1080 px with a 1:1 aspect ratio
  • Video Ads (landscape): max 1920 x 1080px, 16:9 aspect ratio
  • Video Ads (square): max 1920 x 1920px, 1:1 aspect ratio
• Video Ads (vertical): max 1080 x 1920px, 9:16 aspect ratio

YouTube

Don’t forget about your YouTube profile; your imagery can provide extra details about your company.

• Profile Picture: 800 x 800 px
• Cover Photo: 2048 x 1152 px
• Video Thumbnail: 1280 x 720 px, 16:9 aspect ratio

Twitter

Optional image sizes for posting:

• Profile Photo: 400 x 400 px
• Twitter Card: 1200 X 628 px
• Video Thumbnail: 640 x 360 px
• Header Photo: 1500 x 500 px
  • Max File Size: 5 MB
  • File Type: JPG, GIF, PNG
• Tweeted Image: 1200 x 675 px (most images will not be cropped are the correct proportions)
  • Two Images: 700 x 800 px
  • Three Images: 700 x 800 px, 1200 x 868 px
  • Four Images: 1200 x 600 px
  • Max File Size: 5 MB – photos, 5 MB – GIFs on mobile, 15 MB – GIFs on web
  • Recommended Aspect Ratio: 16:9