Channel: Bing Ads
Industry: Sporting Goods
Goal: Improve ROAS
Results: 1000% ROAS via Bing Ads
The SITREP
The one of the largest distributors of airsoft and pellet guns in the US needed dire assistance with their Paid Search campaigns Teaming up with TDM for SEO Merchandising and PPC Management, the potential was there to have a huge impact on their bottom line in short time.
Year to Year Comparison
Below is a comparison of ad spend and revenue for the same time periods, 2017 v 2018. 2017 is prior to working with Triangle Direct Media (TDM), while 2018 reflects a restructured Google Shopping Campaign and the results of out PPC campaign efforts.
Opportunity Identified
Being one of the top distributors of air guns online they had solid brand recognition that allowed us to take their account to the next level. Being in a “gray” area as far as ad policy, we were limited in several ways. But this presented an opportunity as other competitors were limited too. So we took full advantage of this fact and dug our heels in.
PPC CAMPAIGN MANAGEMENT
2017 Prior to working with TDM
TDM PPC Campaign for 2018
AD SPEND 2017
REVENUE TOTALS
AD SPEND 2018
REVENUE TOTALS
100DAYS
DURATION OF PAID AD CAMPAIGN
56%
INCREASE IN REVENUE FROM PREVIOUS YEAR
$333,000
TOTAL REVENUE PRODUCED DURING CAMPAIGN
Opportunity Identified
Being one of the top distributors of air guns online they had solid brand recognition that allowed us to take their account to the next level. Being in a “gray” area as far as ad policy, we were limited in several ways. But this presented an opportunity as other competitors were limited too. So we took full advantage of this fact and dug our heels in.
Our Expertise in Action
In this case, we chose to only running on Bing Ads and had to incorporate clever strategies to get ads approved. We also setup Bing Shopping campaigns to take advantage of the additional stream of high quality traffic.
Having worked with hundreds of ecommerce stores we know our way around Shopping campaigns, small and large. With a medium sized feed such as this, we quickly put up Shopping campaigns in a tiered structure to filter products from Generic Queries -> Brand Name Queries -> Product Specific Queries. Over the first few weeks we saw remarkable results.
Results Achieved
The results were phenomenal. In just 100 days we had achieved a ROAS of 1000% for the client which generated over $120,000 more in revenue from their previous year’s Paid Search campaigns.
$8,000
INCREASE AD SPEND 2018
$120,000
REVENUE INCREASE FROM REVISED AD SPEND
$333,000
TOTAL REVENUE EARNED 100 DAYs
