Blogging for business in 2023, is it important?
Consider the following statistics:
- Blogging leads to 55% more website visitors
- Businesses that blog have 126% higher lead growth than those that don’t
- Producing Content costs 62% less than traditional marketing formats but generates 3x the leads
- Blogging helps increase links to your website exponentially
- Businesses that do 4 or more blog posts per week get 3.5 x the traffic of those who post one weekly
- Blog posts over 1,000 words have a better chance of ranking on Google
- Longer blog posts create 9x the sales leads than shorter ones
We could keep going…
What are the top reasons companies are not consistent with content creation?
- Lack of resources
- Not enough time
- No idea what to write
- They are so worried about what to write they overanalyze EVERY SINGLE WORD!
Think about what users want to read. Most brands are so inclined to write only about them they miss the point of who is their audience and demographic.
Consider asking yourself what your customers are asking and how you can answer them without bragging about your brand. If they like your answer, I think they’ll take it a step further to look you up. Content that is great is often shared, typically ranks well after time, and attracts links. But you have to be consistent!
Speaking of bragging about our Brand, Triangle Direct Media
TDM has helped clients with content creation since 2006. A lot has changed since that time, but what hasn’t changed is those who are consistent with their content will out-rank and gain more leads and customers than those who are not.
If you want help or a strategy, we are here. Fill out the form below or call us at 919.228.2475.
We look forward to speaking with you about creating content for your website
Here are some content ideas that could help any business in any industry:
How-To Guides
- Product Comparisons
- Tutorials
- Lists (Top 10, 20, etc.)
- Expert Opinions
- Interviews with Industry Leaders
- Personal Stories (Connect with your audience on a personal level)
- Controversial/Risky Topics (People love to read about this stuff!)
How to start writing content for websites:
- Decide on a topic or niche that you want to write about
- Do some keyword research to find out what people are searching for related to your topic
- Write helpful, informative, and engaging content that answers the searcher’s questions
- Publish your content on your website or blog
- Promote your content through social media and other channels
If you need help getting started with content writing, Triangle Direct Media can help. We have been helping businesses with their content needs since 2006. By not writing content for your website, you are missing out on many potential website visitors, leads, and customers. So what are you waiting for?
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