The quick takeaway is don't focus on one way to get traffic for your website.

Organic traffic is still one of the most effective building blocks in building website rankings. More people seem to be pushing the basics of SEO down further on their list of priorities when putting together their marketing plan. The quick takeaway is don’t focus on one way to get traffic for your website.

Make sure your website is technically sound from search engine optimization standards; having the basics in place will help make your search engine marketing plan more effective. SEO basics are easy for people to skip over as it is not as exciting to work with, but the results are long-lasting. SEO isn’t easy, and it often requires just as much creative thinking as it does technical know-how. You can kiss rankings and traffic goodbye if your website is poorly optimized. Likewise, if you don’t have any SEO in place, you won’t be able to improve your rankings or drive organic traffic to your site.

There are many ways for businesses to drive good traffic to their site and increase rankings. We have already touched on SEO and its importance. This is just part of the rankings game, we as businesses are constantly looking for methods to get more traffic to our website, whether paid, social, email, or retargeting using pixels. I believe you should go out and grab what you can. You don’t want to restrict yourself to only one approach to generating visitors to your website.

Paid marketing continues to be a great way to generate traffic, leads, and brand exposure for your business. It can be used in various ways, alone or to complement search engine marketing plans, social media ads, you name it. You can also use paid traffic for retargeting potential customers who have visited your website but didn’t convert. Retargeting website visitors is a great way to remind them of your product or service and can be very effective in driving conversions.

Email marketing campaigns are a great way to stay in touch with your existing customers and prospects. They can also be used to drive traffic to your website. Include links to your website in your email signature, and make sure you’re promoting your latest blog post or product launch in every email you send. Email campaigns are another great way to generate traffic and leads. By regularly sending out helpful information, you can keep your business top of mind and encourage people to visit your website to view helpful content or new products. Sending out regular email newsletters with links back to your website. Ensure the emails are engaging and contain valuable information that encourages people to click through.

Social media marketing is very time-consuming and very lucrative when it takes off. Getting a social media marketing campaign off the ground can quickly lead to a significant increase in website traffic. Social media is a great way to build brands and generate traffic for your website.

Use social media to promote your latest blog post or product launch, and ensure you include links to your website. If you can get people talking about your business on social media, you’ll see a significant uptick in website traffic.

Social Media Channels
-Facebook
-Twitter
-Instagram
-Pinterest
-LinkedIn
-YouTube
-TikTok

Facebook: The world’s largest social network with over 2 billion monthly active users. Great for building brand awareness and driving traffic to your website. Use Facebook Ads to target your ideal customer and a call-to-action button to send people to your website.

Twitter: A microblogging site with over 320 million monthly active users. Twitter is great for sharing news, promoting blog content, and connecting with influencers. Use Twitter Ads to drive traffic to your website or landing pages. You can also use Twitter Cards to include a call-to-action button on your tweets.

Instagram: A photo and video sharing site with over 700 million monthly active users. Instagram is a great platform for building a strong visual brand presence. Use Instagram Ads to target your ideal customer and send them to your website or landing pages. You can also use Instagram Stories to promote your latest blog post or product launch.

Pinterest: A visual search engine with over 200 million monthly active users. Pinterest is an excellent platform for promoting products, especially if you have a solid visual brand presence. Use Pinterest Ads to drive traffic to your website or landing pages. You can also use Promoted Pins to boost the reach of your pins and get them in front of more people.

LinkedIn: A professional networking site with over 500 million monthly active users. LinkedIn is a great platform for connecting with other professionals and promoting your business. Use LinkedIn Ads to target your ideal customer and send them to your website or landing pages. You can also use LinkedIn Sponsored Content to promote your latest blog post or product launch.

YouTube: The world’s largest video-sharing site with over 1 billion monthly active users. YouTube is an excellent platform for building a strong visual brand presence and promoting your products or services. Use YouTube Ads to drive traffic to your website or landing pages. You can also use YouTube Cards to include a call-to-action button on your videos.

TikTok: A short-form, video-sharing app with over 500 million monthly active users. TikTok is an excellent platform for promoting your products or services in a fun and creative way. Use TikTok Ads to drive traffic to your website or landing pages. You can also use TikTok Cards to include a call-to-action button on your videos.

There are lots of ways for businesses to drive traffic to their websites. The most important thing is to focus on generating quality traffic that will convert into customers or leads. By driving good traffic to your website, you’ll see an increase in rankings and organic search traffic. Paid marketing, social media marketing, and email marketing are all great ways to generate traffic. Make sure you include links back to your website. Even with all the new social media channels and paid advertising tools available, linking and SEO continue to be one of the best ways to get good traffic to your website.

There are lots of ways for businesses to drive traffic to their websites. The most important thing is to focus on generating quality traffic that will convert into customers or leads. By driving good traffic to your website, you’ll see an increase in rankings and organic search traffic. Paid marketing, social media marketing, and email marketing are all great ways to generate traffic. Make sure you include links back to your website. Linking and SEO continue to be one of the best ways to get good traffic to your website. Try different methods and mix them up to see what works best for your business.