Real Estate Social Media Marketing Strategies That'll Bring in New Business

Utilizing social media platforms is a great way to connect with potential leads in the real estate market. Creating and sharing content related to architecture, inspirational interior design, second-home locations can be a great way to create potential clients.

Social media continues to be one of the best opportunities for real estate agents to increase their odds for new business and referrals. Recent surveys show that a top priority for real estate professionals is to improve their professional social media presence.

The goal of increasing social media presence:

• Increase organic traffic
• Attract more qualified leads

High levels of social media interaction may aid in the sale of your appointments by demonstrating to potential clients how much web traffic you can provide to their listings.

Building your presence on social media requires planning, organization, and consistency. It can be overwhelming to consider where to start when considering social media platforms. A good strategy is determining which platform you want your target audience to use the most.

However, it’s essential for real estate agents to establish themselves as an expert in your industry, luxury properties, home purchase, land purchase, or second homes and vacation properties.

Facebook continues to be the world’s most popular social networking site, with over 2 billion monthly active users. There are now seven social media networks with more than one billion monthly active users each, including four run by Facebook.

However, Instagram continues to be the place to be for real estate agents as its trendy and image-centric platform for pictures, videos and reels provides ample potential for audience exposure.

Instagram Reels are an excellent way for real estate agents to share their real estate listings in real-time. Instagram also serves as an archive of your real estate posts that potential leads can easily access.

It’s essential to focus on quality content creation rather than quantity with Instagram Posts.

Build your audience first. Not every post has to be “real estate listing” centric. Sharing decorating tips, how-to’s, location-based events, and beautiful photography go a long way to increase followers and build your audience.

Engage With Your Followers On Social Media

Make sure to dialogue with your audience and not just turn your social media pages into sales pitches and monologues about real estate. Sharing pictures and posts from your followers will help increase engagement in your posts and attract more followers. Follow industry influencers and post regularly. Real estate agents who follow this tactic have been shown to increase engagement rates by 1.9 percent.

People love to see behind the curtain what this person is like outside of work, and intimate insight offers a way to bond with people. For example, posting pictures of your family going to the beach, surfing, creating a relatable context, and positioning yourself as a reliable source of information for beach areas that live the coastal lifestyle.

Get To Know Your Followers

You don’t speak to anyone when you aim to communicate with everyone. Your capacity to grab attention, develop rapport, and convert followers into clients is contingent on your ability to establish the know, like, and trust factor. You can create content that addresses your potential customers’ problems, goals, frustrations, and interests by knowing your target clients.

Social media channels like Instagram give us Realtors a way to promote their properties and share our personalities with the world—entirely for free! Instagram boasts almost two billion monthly active users, offering unlimited potential to create connections. But remember to use your imagination and be genuine; people want to know more about you and your real estate knowledge.

Your variety of postings will help build yourself as a knowledgeable Realtor and as a relatable resource for real estate-related business interactions. A no-string-attached source for information goes a long way to building connections and getting referrals from followers and other agents.

If your content appears forced or insincere, it won’t get the organic growth it would if you were just yourself. You should already know your target audience, so make sure the content you create is relevant to them. Your product is you; therefore, show both in a natural light, and you’ll see results towards growing your audience.

So, How Often Should You Post on Instagram?

The answer? It all depends on your goals. If you want to expand your reach, post more frequently on Instagram and employ an effective hashtag strategy, especially if you have less than 250K followers.

Don’t Be Afraid Of Paid Social.

Real estate agents are frequently scared of spending money on paid social (ads or boosted posts), but when you consider where people spend the bulk of their time, it’s a no-brainer to put in some effort to learn more about the benefits. Paid social is a great way to increase your real estate brand’s visibility by reaching more people through targeting. Whether it be on Facebook or Instagram, look into paid social ads. That way, you can grow your audience more quickly and see results faster.

Remember, however, that there is no one-size-fits-all solution for Instagram posting frequency. So instead, make use of this information as a jumping-off point to learn more and experiment with your account to figure out what works best for you.