Reasons why your competitors are doing better than you with SEO

Everyone has that one competitor that seems to be doing well all the time. The one that keeps you up at night.

Have you ever wondered what your competition is doing to outrank you?

Like, have you really studied them? We do this all the time for our clients! So let’s say you’ve done all you can with technical SEO/On-Page. You’ve connected all the dots. We have witnessed this situation often with our clients. Prospects come to us that have their technical SEO dialed in but can’t seem to catch up to THAT competitor.

Let’s Take A Look At Why.
1. They write all the time. Yep, plain and simple. The competition is writing content all the time. They are creating and sending content daily that is informative, shareable, and unique. Do you have multiple hours per day to dedicate to content creation?
2. They know how to link. They know how to get links. They also know what the value of each link coming in will bring. Think Domain Authority; yes, it matters.
3. The content they create is engaging and shareable. They don’t just sit down and type; there’s a content strategy in place. They write humorous content, how-to, and compelling content that has a real chance for site visitors to link back to or share it with others creating real value for website rankings.
4. They study you! If they’re the top dog, they’re not going to rest. They are competitive and don’t like being second. They know what you’re doing, and they have a solid content strategy in place to do it better.

Either do 1-4 above or let’s chat about a content strategy on how we (TDM) can do it for you.

Best Practices and Content Distribution to Build Your Readership, Followers, Clicks, and Customers.

Start with a plan. Put together a timeline, choose who you are targeting, and apply the copy to attract your target audience. SEO copywriting is a skill that will require some research, and it’s essential to include your targeted keywords in a way that doesn’t sound forced or spammy. Once you have the content written, use distribution channels to get your information in front of the right people.

SEO content strategy involves optimizing your content for search engines to attract more readers from online searches. This type of strategy is essential for businesses looking to increase their brand awareness, followers, clicks, and customers. Many best practices go into SEO content writing, but one of the most important is to target the right keywords. In addition, you want to make sure your keywords appear naturally throughout the piece and are not overused.

Acquiring backlinks to your content increases the effectiveness and helps promote your content to new audiences. Spread your content through your distribution channels like Facebook Messenger to help build your audience and likes for social media channels. After your content is posted, ask your network of influencers to share it with their followers. You can also use paid distribution channels to amplify your content to even more readers.

Plan and Share Posts on Facebook Twitter Instagram LinkedIn Share to Relevant Groups-Reddit Forums Live Events

Podcasting: Is becoming a great way to build audiences and distribute content across various platforms. Look for guest spots with industry-specific content producers.

Don’t Forget Video: Script shoot, share videos on socials and YouTube, and add links and messaging to your content to drive traffic back to your website or landing pages.

When it comes to SEO, it’s all about the content. Creating high-quality content that is optimized for search engines is one of the best ways to improve your website’s rank and attract more readers from online searches. Always start with a plan and target the right audience. Optimize your content for search engines by using keywords throughout the piece in a way that sounds natural. And finally, use distribution channels to get your information in front of the right people. With the right strategy, you can build an audience of loyal followers and customers. This type of SEO content strategy is especially important for businesses looking to increase their brand awareness and followers in 2022.

Making your content easy to share is also a great way to encourage users to help distribute your content. Add share buttons to content landing pages, blog posts, follow-up emails, and ask employees to share content across their professional networks like LinkedIn.