SEO Is The Longterm Marketing Strategy

SEO stands for Search Engine Optimization, and it’s the process of optimizing your website so that search engines will rank you higher in their SERPs (Search Engine Result Pages). SEO also includes content creation, link building, keyword research, etc. On the other hand, Pay Per Click Advertising is an online advertising strategy where businesses pay a fee per click on any given advertisement they have posted online. PPC advertisements are usually seen through Google Adwords or Bing Ads, but this may vary depending on which platform you’re using to advertise.

To have a successful marketing campaign, you should always try to rank on the first page of Google. A recent study shows that 92% percent of all traffic comes from the 1st page of Google; When you get to the 10th (last) result on that first page, the click-through rate actually drops to 2.5%—highlighting the importance of first-page rankings.

SEO Strategy and Buyer Intent

Consumers searching for products, shoes, backpacks, garden hoses, etc. are signaling their intent to buy; they are looking for a product and are highly motivated to purchase. If people are looking to buy, make it easy to find your products by having organic rankings for those products, simple 🙂 SEO will help you connect with motivated buyers for your products. Buyers find your content in search engine results or social networks through the valuable, helpful, or entertaining content you create.

Importance of SEO Optimized Content

One way to increase your chances is to implement Schema.org markup correctly. The Schema markup will help Google and the major SERPs understand what is on a particular page. Schema markup coding is consistently recognized as part of a successful SEO strategy. Why use the schema markup? First, websites that use schema markup will rank better in the SERPs than websites without it. A recent study stated that websites with markup rank an average of four positions higher in the SERPs than those without schema markup. Although this correlation may not be in direct proportion to the emphasis on markup, it’s evident that there is some degree of relationship. There are millions of websites missing out on a huge source of SEO potential. Schema markup can give you the advantage to move some of your organic rankings farther up the page and into the view of buyers with higher search intent, a win-win for your sales.

To summarize, I briefly explained what SEO and Pay Per Click advertising are and how they differ in strategy. SEO (Search Engine Optimization) is an ongoing digital marketing strategy that is the foundation of your rankings, and it takes time. Still, it also is the best long-term strategy for positioning your website for success now and further down the road.