What makes great content so powerful?

Content is king when it comes to search engine marketing. But what makes great content so powerful? And why is it likely to retain its crown in search marketing for many more years to come? This blog post will discuss why great content is so crucial for SEO and online marketing success.

It is funny to think that Bill Gates coined the term “content is king” back in January 1996 – more than 20 years ago – in an article for Microsoft’s WIRED magazine. But indeed, the content on a website is still one of the most important ranking factors for SEO today. Google’s search algorithm is constantly changing and evolving, but one thing has remained constant: the importance of great content.

So, what makes great content so important?

Let’s take a look at some of why quality content is essential for SEO success in today’s online world.
– Great content helps you rank higher on search engine results pages (SERPs). This is because Google and other major search engines use the quality and relevance of your content to determine your site’s position in the SERPS.

How does Google determine what is “great” content?

They look at various factors, including the quality of your writing, the originality of your ideas, the depth of your analysis, and the overall usefulness of your content. So, if you want to rank higher in SERPS, make sure that you are creating high-quality, original content that is truly useful to your audience. Creating helpful, engaging content is that people will share it. Shareable content goes a long way to influence your rankings on Google and other search engines.

What is “great” content?

Great content helps to build trust and credibility with your audience. In today’s online world, there is a lot of “noise” and competition for attention. So, you must create content that cuts through the clutter and helps you to build trust and credibility with your target audience. When people see that you are regularly producing quality content that is relevant and engaging, they will start to see you as an expert in your field – which means they are more likely to share and link to your content. This “great” content can help you to generate leads and sales. If you produce quality content that is relevant to your target market, then you keep your established audience engaged and reach new potential customers through linking and sharing.

How often should I be posting new content to my website?

A general rule of thumb is to aim for at least one new piece of quality content per week. But if you can manage more than that, then even better! Remember – quality is more important than quantity for SEO success.

Quality and quantity are a source of much debate for many marketers. It is easy to focus on quantity when just checking boxes on what I need to do to improve in the SERPs. Thinking you will get ahead by just posting content that no one wants to read is a big waste of time as it will not generate a return on investment (ROI). Investing in regular QUALITY content will create a much higher ROI. Spending the time to write lengthy highly engaging and linkable content will create shares and links to your website. This is what you want to gain movement upwards in the search engine rankings.

Linkable content is high-quality content that other websites will want to link to. This could be because it is informative, controversial, funny, or just plain well-written. Linking to this type of content shows Google that your site is a valuable resource for information – which helps you to rank higher in SERPS.

When creating new content always keep SEO in mind but also focus on crafting something original, interesting, and useful. Creating great content isn’t easy – but it is definitely worth the effort!

You can start promoting your content through social media, email marketing, and guest blogging. These are all great ways to get high-quality links to your website – which will help to increase your DA score.

How do you know if your content marketing is working?

Domain Authority is one way to track your progress. DA measures the trustworthiness of a website, which is a good indicator of how well your content marketing is working.

How do DA scores work?

Each URL has a DA score on a scale from one to 100. The higher your score, the more trusted your website is – the more trusted the better chance you have of ranking high in SERPs.

If you’re starting from scratch, it can take some time to build up your Domain Authority. But if you’re regularly producing quality linkable content and promoting it effectively, you will see an increase over time.

When your DA increases, it helps with overall rankings, especially internal pages. High DA means that Google and other search engines trust your website and the score indicates the likelihood of your website ranking. A high DA can be difficult to achieve, but it’s not impossible. By regularly producing quality content and promoting it effectively, you will see your DA score increase over time. Domain Authority also offers a great measure of progress – the higher your score, the better chance you have at ranking.

How to get started increasing Domain Authority?

The first step is to make sure your on-page SEO is done. Having a well-optimized website is the first step to moving forward. Once your website is SEO friendly, you can start to focus on creating quality content.

If you’re not sure where to start, we suggest conducting a keyword analysis to get an idea of the types of terms your target market is searching for. Once you understand the keywords they are using, you can start to create content around those topics. A quick overview of the steps to move forward with shareable content and a link-building campaign.
– Analyze your current link portfolio and what is the strategy?
– The second step is to analyze the overall DA of sites linking back to your website.
– Have our specialists develop a plan to recruit link opportunities from high Domain Authority sites representative of your niche or broad niche.
– Fourth, linkable content is created and placed. Remember – SEO and content go hand-in-hand. By focusing on both, you will be well on your way to increasing Domain Authority and improving SERP rankings!

Do you have any questions about SEO or linkable content marketing? Let us know. We would love to help.

If you want to see results from a recent three-month linking campaign, follow this link to learn more. There is also a short form (we do not share or sell information) to sign up for a FREE no-obligation link analysis of your website. Is your content good enough? Ask yourself, “why would anyone want to link to my content?”.

Great content is an essential part of your SEM  – and it’s also vital in retaining your crown to stay above your competition in the rankings. By creating original, engaging, and helpful content, you can increase your Domain Authority score over time. To produce great content, start by conducting a keyword analysis to get an idea of the types of terms your target market is searching for. Then, create content around those topics. By regularly producing quality content and promoting it effectively, your DA score increases over time.