Case StudyAgri Supply
Agri Supply® is a family owned group of farm stores that started back in 1962 in Garner, North Carolina. Now, over 50 years later, Agri Supply has eight retail locations in North Carolina, South Carolina, Georgia, and Virginia; we release several unique catalogs per year; and we have a thriving website with a huge product selection available.
20% Revenue Growth Year-Over-Year
Guiding Shoppers to 26,000 Items
7%
Improvement in Average Order Value
20%
Revenue Growth Year-over-Year
48%
Organic Search Revenue Increase
Organic Search and Data Markup Redesign
Creating a sales funnel to provide best shopping experience was a priority. A poorly designed checkout page proves to lead to an increase in shoppers abandoning their cart.
After upgrading to a responsive checkout, the next task was to analyze conversion funnel. Agri Supply has over 26,000 items and hundreds of categories, getting the shoppers to the right product was the next priority.
First step was to streamline the navigation for better consumer experience and usability.
The next step was attracting shoppers. The addition of dynamic content makes making changes for organic search faster and easier. The goal of the responsive redesign was creating a more user friendly experience with a streamlined sales funnel. The data code was restructured to place a priority on search engine optimization to increase rankings within organic search.
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