GET ON TV
Unlock the Power ofConnected TV Advertising
with Triangle Direct Media (TDM)
E-Marketer’s latest research on holiday shopping trends as related to CTV viewership
and it’s time to get your products in front of people looking to buy:
📲 72% of CTV viewers would scan a QR code on TV
👨 Over 50% of men plan on increasing their holiday spend this year
📺 43% of CTV viewers watch TV ads for product information
Demographic targeting and buyer optimization are standing by, so let’s get get moving!
What are Connected TV Advertising (CTV) and Over-The-Top (OTT)Â Advertising?
In today’s rapidly evolving digital landscape, Connected TV advertising (CTV) and Over-The-Top (OTT) advertising have emerged as game-changers for brands looking to expand their reach and engage with audiences in a more personalized and impactful way. At Triangle Direct Media (TDM), we specialize in leveraging these innovative platforms to help your business thrive.
Examples include: Set-top boxes such as Roku and streaming devices like Apple TV, Google Chromecast, and Amazon Fire TV Stick
and gaming consoles like PlayStation and Xbox.
Connected TV (CTV) refers to any television and streaming services that can be connected to the internet and access content beyond what is available via traditional cable. CTV devices include smart TVs, gaming consoles, and streaming devices like Roku, Amazon Fire Stick, and Apple TV.
Over-the-top (OTT) content is delivered directly to viewers via the Internet, bypassing traditional cable or satellite television. This includes services like Netflix, Hulu, Amazon Prime Video, and other streaming platforms.
Growth in OTT and CTV ad spend:
Ad spend for US CTV is set to make up to 50% of the size of linear TV (TV programming on cable or satellite networks) ad spending and reach $31.77 billion in total spending as marketers get on board with ways to reach their target audience and increase their ROI.
Why Use CTV and OTT Advertising?
- Wider Reach: As more households cut the cord and turn to streaming services, CTV and OTT provide access to your target audience.
- Enhanced Targeting Capabilities: Utilize data-driven insights to deliver highly targeted ads based on viewer demographics, interests, and behavior.
- Measurable Results: Track and measure the effectiveness of your CTV campaign in real-time to ensure optimal performance and ROI.
- Engaging Formats: Leverage a variety of ad formats, including video ads, interactive ads, and more, to create engaging and memorable experiences for your audience.
Benefits of Managed Connected TV Advertising and TV Campaigns with TDM
- Expertise and Experience: Our digital marketing expert team has extensive experience crafting successful CTV and OTT campaigns tailored to your unique business needs.
- Comprehensive Strategy: From audience research and campaign planning to execution and optimization, we offer end-to-end solutions to maximize your advertising impact.
- Cutting-Edge Technology: Use the latest tools and technologies to deliver seamless and effective advertising experiences to your target audiences.
- Flexible Budget Options: Our CTV and OTT advertising services are easy to start with, no matter your budget and initial CTV spend.
E-Marketer’s latest research on holiday shopping trends as related to CTV viewership and it’s time to get your products in front of people looking to buy:
📲 72% of CTV viewers would scan a QR code on TV
👨 Over 50% of men plan on increasing their holiday spend this year
📺 43% of CTV viewers watch TV ads for product information
Demographic targeting and buyer optimization are standing by, so let’s get get moving!
Our optimized CTV ads consistently deliver Industry best ROAS for a diverse range of clients and business categories.—from major gaming studios and large e-commerce companies to smaller footprint local brands.
Why Choose Triangle Direct Media to Manage Your Connected TV Advertising Campaign?
At Triangle Direct Media, we are committed to helping your business succeed in the dynamic world of digital advertising and have been since 2006. Our customized CTV and OTT advertising strategies are designed to:
- Increase brand visibility and awareness
- Drive higher engagement and interaction rates
- Boost conversions and sales
- Provide valuable insights into audience behavior and preferences
Start Your Connected TV Advertising Campaign Today
Ready to take your advertising to the next level with CTV devices and streaming services? Contact Triangle Direct Media today to learn more about our connected TV advertising solutions and how we can help your business achieve its goals.
What's Included In Your Connected TV Advertising Campaigns?
Targeting
- Interest Targeting
- Socio-Demo Targeting
- Geo Targeting
- Retargeting
- Email Targeting
Content
- Streaming Apps
- TV Channels
- Live Sports
- Live Shows & Movies
Reporting
- Delivery Reporting
- Performance Measurement
- Tracking (Google Analytics, MMPs, Web Pixel)
- Forecasting
Creative Assistance
- Editing
- Audio
- Graphic Design
Optimization
- Automatic Bidding
- Manual Bidding
- Frequency Capping
Account Support
- Ad Spend Monitoring
- Campaign Analytics Alerts
- Budget Optimization
Frequently Asked Questions about CTV and OTT Advertising
By leveraging the power of CTV and OTT advertising, you can reach a highly engaged audience and achieve measurable results. Contact Triangle Direct Media today to get started with your CTV and OTT campaigns and see how we can help your business grow.
Connected TV (CTV) refers to any television that can connect to the internet and access content beyond what is available through traditional cable or satellite services. This includes smart TVs, gaming consoles, and streaming devices such as Roku, Amazon Fire Stick, and Apple TV.
Advertisers should consider CTV advertising because it allows for highly precise targeting, reaching specific audiences based on their interests, demographics, and viewing habits. This means you can deliver your message directly to those most likely to be interested in your product or service, maximizing the impact of your ad spend.
You can target your audience on CTV using data such as demographics, interests, viewing habits, and geographical location. This advanced targeting ensures your ads are seen by viewers who are most likely to engage with your brand, improving the effectiveness of your campaigns.
CTV offers a diverse range of content, including live sports, news broadcasts, movies, and TV shows across various streaming platforms. This variety ensures that your ads can reach a wide audience with varied interests.
To optimize your ad campaigns on CTV, focus on creating engaging content, utilize precise targeting strategies, and continually adjust based on performance analytics. Ensure your ads blend seamlessly with the programming to avoid disrupting the viewer experience.
Success in CTV advertising is measured by metrics such as view-through rate (VTR), click-through rate (CTR), conversion rates, and overall engagement levels. These metrics provide insights into how well your ads are performing and help guide future strategy.
What are Some Best Practices for CTV Advertising Strategy?
Best practices for CTV advertising include:
- Understanding your audience deeply
- Choosing the right time and context for ads
- Leveraging interactive ad formats
- Continuously testing and refining your approach based on performance data
Schedule Your Time to Talk Today with Calendly or Fill Our the Following Form to Request More Information.
By optimizing your advertising strategy with Triangle Direct Media, you can harness the power of CTV and OTT to connect with your audience like never before. Don't miss out on the opportunity to elevate your brand and drive real results.
No hassle, No-obligation, Promise. Are you looking for custom plans and pricing? Let's see what we can do for you.
Wider Reach and Growing Audience
As more households cut the cord and switch to streaming services, CTV and OTT advertising provide access to a vast and continuously growing audience. This includes viewers who are increasingly spending more time on platforms like Netflix, Hulu, Amazon Prime Video, and other streaming services.
Enhanced Targeting Capabilities
CTV and OTT platforms utilize data-driven insights to deliver highly targeted ads based on viewer demographics, interests, and behavior. This means advertisers can reach the exact audience they want with precision.
Engaging and Immersive Ad Formats
Advertisers can leverage a variety of engaging ad formats, including high-quality video ads, interactive ads, and even shoppable ads. These formats are designed to create memorable and immersive experiences for viewers.
Ad-Free Viewing Environments
Many CTV and OTT platforms offer premium content with fewer interruptions, meaning viewers are more likely to watch ads in a less cluttered and more engaging environment. This can lead to higher ad completion rates and better overall performance.
Measurable and Optimizable Results
CTV and OTT platforms provide real-time tracking and measurement of ad performance, allowing advertisers to see how their campaigns are performing and make adjustments for optimal results. Metrics like ad completion rates, viewer engagement, and conversions can be closely monitored.
Higher Ad Viewability and Completion Rates
CTV and OTT ads are typically non-skippable and are often placed within premium content, leading to higher viewability and completion rates. Viewers are more likely to watch the entire ad, which enhances brand recall and message retention.
Better User Experience
Ads are integrated into high-quality, long-form content that viewers are engaged with, such as TV shows and movies. This creates a more seamless and less intrusive experience for the viewer.
Higher Engagement and Interaction
Interactive ad formats allow viewers to engage directly with the content, such as clicking to learn more, making a purchase, or accessing additional information. This interactive element can significantly increase engagement and conversion rates.
Premium Content Association
Advertising on CTV and OTT platforms associates your brand with high-quality, premium content. This can enhance the perception of your brand as being upscale and trustworthy.
Flexibility and Innovation in Ad Formats
The ad formats on CTV and OTT platforms are continually evolving, offering innovative ways to capture audience attention. For example, shoppable TV ads allow viewers to purchase products directly from the ad, and dynamic ad insertion can tailor the content to the viewer in real-time.
Less Ad Clutter
There are generally fewer ads per viewing session on CTV and OTT platforms, meaning less competition for viewer attention and higher impact for each ad.
More Engaged Audience
Viewers of CTV and OTT content are often more engaged and invested in the content they are watching, which can lead to better receptivity to ads. They are usually in a relaxed, entertainment-focused mindset, making them more open to advertising messages.
