Digital Marketing for Veterinary Offices

Veterinary SEO, Veterinary Marketing, Veterinary PPC, Facebook Ads for Veterinarians

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Digital Marketing for Veterinary Offices

Veterinary Services Marketing

When a pet owner needs a new veterinarian in their area, they’ll first turn to Google or another search engine to help them find a reliable practice. If yours isn’t listed on the first page, your visibility is hindered greatly, making your business an online ghost to potential new clients. This is why it’s so important that you have a calculated plan regarding your digital marketing so you can drive new clients to your practice. What if you simply don’t have time to learn SEO and PPC? That’s where Triangle Direct Media comes in! since 2006, we’ve been a trailblazer in digital marketing, aiding businesses of all sizes and origins to find success in their markets. TDM is an INC 500/5000 company with core focuses on SEO, PPC, and social media. With our search technology, SEOTool, we can help you grow your veterinary practice with increased rankings and revenue.

Veterinary SEO – Is SEO worthwhile for my veterinary practice?

The answer is yes! No matter which market you’re in, you’ve got competition that you must outrank to bring in new clients. To do this, you’ll need a veterinary marketing strategy in place. There is an assortment of moving parts when developing a strategy to dominate your specific niche, but the first step is to create a well-developed plan to rank better on Google and other search engines. TDM’s plan is simple, yet highly effective.

Veterinary Technical Audit: Our engineers will audit your website making sure it’s clear from any major technical issues that may limit you from ranking better.

Veterinary On-Page SEO: TDM’s Engineers will optimize your website based on technical audit findings. Optimization includes, but not limited to, code clean up, URL structure, title tags, description tags, H1 tags, alt tags, schema markup, and more.
Veterinary Keyword Research: Our Content Managers will investigate who is searching for what in your area that will generate better overall leads.
Veterinary Content: TDM’s copywriters will look for copy opportunities to further enhance your brand or increase visible content on your website. Content can take on many different meanings, including website copy, blogs, white papers, press releases, and more.
Veterinary Local Citations: Building citations is an important step toward helping your website rank better locally.
Veterinary Links: Backlink creation from reputable sites is an important piece and key toward rankings better on search engines.
Veterinary Reviews: While we can’t write reviews for you, we can advise on the best ways to stay consistent on getting them and how they can help over time.
Veterinary Website Creation and/or Re-Design: TDM’s web designers have been designing websites for years and can develop with a website that represents your veterinary practice’s brand to make it more attractive and appealing.

While increasing rankings don’t happen overnight, implementing the strategy for it will steer your practice’s digital marketing efforts in the right direction. After all, veterinary SEO is truly about building a solid foundation that continuously improves every month.

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Veterinary PPC

Pay-Per-Click (PPC) is an excellent way to drive more traffic to your veterinary practice website. PPC for veterinarians can be costly if not properly managed, and keywords can also be expensive depending on your practice and niche. TDM paid search account managers have years of knowledge and experience in managing accounts with budgets large and small. All while maintaining lead acquisition costs!

Our account managers will determine the best approach with ads and which platforms that will provide the best ROI.

Facebook Ads for Veterinarians

Have you considered Facebook as a viable platform to run ads for your practice? Facebook allows the targeting of a certain demographic in a geographical area, so we can zero in on who your target market is. By starting campaigns on Facebook, we can drive potential clients to your website. Our paid search account managers will develop a calculated plan and budget that makes sense for your veterinary practice. Our thorough approach has helped thousands of clients drive leads while maintaining customer budget objectives. Our process is, but limited to the following,

  • Dedicated account manager with monthly strategy/campaign calls
  • Extensive keyword research
  • Bid management
  • KPI objectives met routinely
  • Forward thinking ideas
  • Ad copy creation
  • Consistently in the account!
  • Geographical protection (no more than one client per geographical niche)
  • Targeted demographic data
  • Target search engines, Google and Bing

It’s no accident that our clients do very well with PPC for veterinarians. TDM consistently hits goals for all clients in the veterinary SEO and veterinary PPC space.

TDM has all the expertise and years of experience to help your veterinary practice reach new heights in the digital space. For further information, contact a business development specialist for an exploratory call today!

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