Triangle Direct Media Resource Library

As we approach 2025, the digital marketing landscape is undergoing a significant shift, with advanced technology emerging as the driving force in SEO…

Pet ownership has been on the rise in recent years, with more and more people welcoming furry companions into their lives. With the growing demand…

Google Analytics has introduced Benchmarking, a powerful tool that helps businesses compare their performance metrics against industry standards.…

Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trustworthiness) ensures content meets high standards. Personalization, on…

If you’re wondering why your website isn’t ranking as high as you’d like, it may be due to some common SEO errors that could be holding you back.…

As we look towards 2025, e-commerce digital marketing trends are leaning towards a greater focus on SEO while maintaining strategic use of PPC and…

Dwell time is the length of time a user spends on your webpage before returning to the search engine results pages (SERPs). It plays a crucial role…

Social media listening has become vital for businesses aiming to understand their audience, stay ahead of trends, and build meaningful connections…

In the wake of Hurricane Helene, our thoughts are with the people of North Carolina. At Triangle Direct Media, we believe in the power of community…

As social media evolves, consumers' appetite for engaging content only grows. At the end of 2023, 38% of users predicted they would increase their…

Outsourcing your SEO to experts like Triangle Direct Media can be a game changer for private high schools, colleges, and universities looking to get…

So, you've seen how Bing Ads can target a unique, older demographic with superior purchasing power. This, coupled with lower advertising costs and…

As the excitement of college football season kicks into high gear, your brand has a golden opportunity to connect with a massive audience of engaged…

It's not just about backlinks, but crafting content that captivates, engages, and boosts your domain authority. Organic traffic and user engagement…

Balancing content creation and link building can be tricky, but it's essential for effective SEO. Remember, high-quality content attracts valuable…

In today's fast-paced digital landscape, businesses need to be everywhere their customers are. This is where omnichannel marketing comes in. Unlike…

As you plan your CTV advertising strategy for 2024, focus on leveraging data-driven insights to enhance targeting precision and optimize ad spend.…

Fundamentally, backlinks are your ace in the SEO game. They inform search engines about your site's credibility, boosting your authority.…

In the clash of e-commerce user-friendliness, Shopify shines with its simple, intuitive interface and robust security. BigCommerce triumphs in SEO…

You're considering Big Commerce, WooCommerce or other e-commerce platforms. Big Commerce shines with robust inventory management, SEO features, an…

Shopify, BigCommerce, and WooCommerce are three top e-commerce platforms, each offering distinct features. Shopify stands out for user-friendliness…

To compare ad platform cost-effectiveness, focus on three techniques. First, evaluate click-through and conversion rates, and ROI to gauge the…

Five principal differences between Google Ads and Bing Ads are audience targeting, display formats, geographic targeting, keyword research, and…

In evaluating Google Ads vs Bing Ads pricing, key factors like cost, click-through rate, keyword competition, geographic and device targeting, and ad…

You’re about to explore six best practices that’ll turn your Shopify store into an SEO powerhouse. From effective keyword research to optimizing…

Navigating, understanding, and leveraging Shopify SEO can be a game-changer for your online store. You're about to dive into the top five keyword…

Did you know over 400 million people use Pinterest monthly? As a business owner, you can't ignore the advertising potential it offers. However, some…

You might not realize the vital role demographics play in driving Pinterest ad success. This guide will walk you through eight best practices that…

Pushing the parameters of perfection, you'll dive into the domain of the 10 best quality assurance practices in innovation. You'll learn how to…

With a robust brand image, you'll find that customer recognition increases significantly, fostering a sense of familiarity and trust among your…

Like a gardener nurturing a seedling to a blossoming plant, you've got to cultivate your business brand for it to grow. It's not enough to have a…

Imagine you're scrolling through Instagram and instantly recognize a Nike post, even before seeing the logo. That's the power of brand recognition.…

Imagine you're Starbucks, a brand that's thrived on its customer loyalty program for years. You're searching for ways to further elevate your brand…

As the saying goes, ‘Don't bring a horse to a car race.' In today's hyper-competitive markets, it's crucial to understand and leverage brand…

Did you know that 85% of consumers find user-generated content more influential than brand content? You need to tap into this gold mine. In this…

Imagine you're a sailor, navigating the vast ocean of e-commerce. Your compass? Bing Shopping Ads. Mastering this tool can guide you to the shores of…

Imagine you're trying to squeeze all the juice out of a lemon. If you're not careful, you'll leave a lot behind. Similarly, without optimizing Google…

Imagine you're the owner of a thriving retail business. You've noticed the buzz around TikTok's potential for advertising but you're also well aware…

In 2024, you'll likely see social media dominated by immersive VR experiences, personalized advertising, and user-generated content. Social commerce…

Prepare to plunge into the pool of predictions for digital marketing trends that are set to shape your strategies in 2024. You'll discover the rise…

When you understand the basics of Shopify SEO, use the right keywords, optimize your pages, build valuable links, and utilize the right tools, you're…

Did you know that as we approach 2024, over 3.6 billion people are projected to be using social media worldwide? That's roughly 45% of the global…

Happy New Year! As we step into 2024, it's time to redefine your e-commerce store's presence online. Are you ready to see your store climb up the…

Back in 2023, Google first announced significant pending updates to Merchant Center. As we now prepare to enter 2024 when these features fully…

You're down to the wire with Black Friday and Cyber Monday approaching fast. Don't panic! We've got you covered with a last-minute checklist to…

You're sitting on a goldmine - your existing content. Don't let it gather dust. It's time to breathe new life into it by repurposing. This isn't just…

As an e-commerce business owner, you know how vital it is to stay ahead of the competition and optimize your marketing strategies. But when you're…

In today's digital world, it's essential to stay on top of the latest trends and changes in e-commerce. It can be difficult to keep up with the…

You know how important marketing is for your e-commerce business, but did you realize the cost efficiency of outsourcing? Outsourcing marketing can…

As an e-commerce store owner, you know the importance of staying on top of market trends. By leveraging global talent through outsourced marketing,…

In the vast and competitive landscape of digital marketing, finding a partner that can truly elevate your PPC campaigns to new heights is no small…

Are you looking to revolutionize your eCommerce business and take it to new heights? Look no further than Triangle Direct Media's Shopify SEO…

Auto dealerships have long been familiar with the power of marketing and advertising, but the advent of digital technology has opened countless new…

Pinterest is a powerful visual search engine that offers immense potential for businesses to reach their audiences. It's a platform where creativity…

In the modern business world, using social media to market products and services is essential to reach a wide audience. Instagram is a powerful tool…

The professional landscape has become increasingly reliant on the power of networking to gain valuable connections. LinkedIn, with its vast network…

As we navigate through the vast ocean of social media, there is one vessel that stands out above all others for its immense size and influence -…

The ship of a successful social media strategy has charted its course, steered by the captain of marketing goals and audience. Along the way, the…

Keyword research is an essential component of any successful online marketing campaign. It involves researching and analyzing the most relevant…

In today's digital age, social media has become an essential tool for businesses to market their products or services. With billions of active users…

Google and YouTube recently raised the curtain on their latest innovations in the advertising space – AI-enhanced Demand Generation (Demand Gen) and…

Meta tags are often overlooked as an important factor in optimizing a website for search engines. They provide search engine algorithms with valuable…

Search engine optimization (SEO) is an essential part of any successful digital marketing strategy. It involves making changes to a website or web…

On-page SEO is like the secret recipe that makes a dish truly irresistible. It involves carefully selecting and combining various ingredients,…

Unlocking the secrets of on-page SEO can be likened to a jigsaw puzzle – there are many pieces that must fit together for it to work. Knowing what…

Writing for the web is an art, but mastering it takes practice. With WordPress as one of the most popular content management systems used today,…

Social media is one of the most powerful tools available for helping companies like yours in the HVAC industry reach more customers and generate more…

Welcome to the world of PPC advertising for HVAC businesses! Pay-per-click (PPC) can give your business a competitive edge in the crowded and…

Are you an HVAC business looking to boost your online visibility? SEO (Search Engine Optimization) is a great way to reach potential customers and…

It takes more than a village to master SEO. Search Engine Optimization (SEO) is an ever-changing landscape, and staying on top of the latest trends…

The decision to invest in digital marketing is always an important one for businesses, and understanding the cost savings of using an in-house or…

Are you looking for ways to unlock your social media superpowers? To get more engagement from your Facebook posts and create a strong presence on the…

Content strategists understand the power of pillar and subtopic article content for business growth. While some may argue that it is difficult to…

As an HVAC marketing strategist, I understand the importance of utilizing effective strategies to drive growth. By having an actionable plan that…

Want to make the most of your social media marketing efforts? Our latest blog post outlines the 5 key elements you need to create an effective social…

You own a website and should know the importance of SEO. Backlinks are incredibly important when it comes to boosting your website's authority and…

As technology advances further over the next decade, marketers must consider how they can best utilize emerging tools while leveraging existing ones…

The decision to outsource a paid search campaign is one that should not be taken lightly. It involves extensive research and evaluation of the…

Metatags are an important part of SEO and, therefore, website optimization. They allow search engines to quickly identify the content on a given web…

Welcome to our Shopify glossary, where you'll find a comprehensive list of e-commerce terms and definitions to help you navigate Shopify's features…

Discover the most searched phrases on Google from 2000 to 2020. This article takes a decade-by-decade look at the top 10 Google searches and phrases…

The Ultimate Guide to Keyword Research: How to Boost Your SEO Rankings and Drive Traffic with Triangle Direct Media's Top Keyword Research Tools.…

PPC advertising has the potential to be a potent tool for generating leads, traffic, and revenue for your company. It might be difficult to decide…

Are you struggling to drive traffic to your website or convert visitors into paying customers? One of the most effective ways to achieve these goals…

Sponsored social is an effective method for increasing website traffic and revenue. You may persuade readers to go through to your website and learn…

When it comes to PPC campaign management, a one-size-fits-all approach simply doesn't work. That's why a PPC management company like Triangle Direct…

You are aware of how crucial it is to connect with neighborhood customers as a small company owner in Boise. But did you know that you may increase…

We have managed hundreds of campaigns over the years and have seen many e-commerce companies struggle with maximizing their ad spend. Let’s discuss…

Search engine optimization (SEO) is a complex and ever-evolving field that requires a thorough understanding of best practices and techniques.…

Professional SEO services might be the answer you're looking for if you want to increase the search engine visibility of your Shopify store and bring…

Popular e-commerce platform Shopify makes it simple for companies to set up and run their online stores. In the cutthroat world of online retail,…

Having a strong online presence is crucial for the success of any e-commerce business. Shopify is a popular e-commerce platform that allows…

If you want your website to rank higher on Google, Bing, and Yahoo, make sure it is W3C validated. This will ensure that your website is more…

Outsourcing a company’s SEO campaign can lead to significant budget savings compared to hiring an in-house team. Here are a few ways outsourcing can…

This list is not exhaustive; other niche eCommerce platforms are available in the market that might also suit your needs. It's important to research…

Every business should have a blog for a variety of reasons. First, a blog is a powerful tool that can help companies to connect with their target…

In summary, keyword research is essential for successful SEO and paid marketing plans. By understanding which keywords are used, how often, and CPC…

Knowing which keywords people are searching for can help you create content tailored specifically to your local audience's needs. This will help you…

Your number of social media followers or website traffic does not compare to the value of an individual invested in your brand and content. Your…

This is a question we often get from prospects. Tell me now, or don't waste my time! It's a statement we certainly understand and can appreciate. As…

The result? Within three months, our client enjoyed over five hundred and eight new rankings within the top, including over twenty-three in the Top…

We now have the era of less is more regarding hashtag use in posts. Instagram encourages users to adopt a "less is more" and "quality over quantity"…

Sometimes, while I’m enjoying a good lunch, I’m always thinking, “why are there rankings, how does anyone even find them, or I can’t even find them…

Consider asking yourself what your customers are asking and how you can answer them without bragging about your brand. If they like your answer, I…

The goal is to make the website more easily identified on mobile search results while reducing clutter in the SERPs. This update is Google's latest…

There are lots of ways for businesses to drive traffic to their websites. The most important thing is to focus on generating quality traffic that…

If you're not making any of these SEO mistakes, congratulations! You are well on your way to achieving higher organic rankings. However, if your site…

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single…

WordPress 6.1 update is set for November 1st, 2022, and will automatically convert images to WebP format! Although you could upload your WebP images,…

The news was released from Google Search Central on August 18, 2022. Google's latest update, nicknamed the "People-First Content Update," is focused…

If your content is evergreen, it will continue to deliver traffic over time. Evergreen content is free from time-stamps, so it can keep delivering…

Build your backlinks naturally. Backlinks are essential because they demonstrate to search engines that your material is being referenced and is…

Recent Amazon traffic numbers indicate that people are returning to work. See the image below for traffic numbers comparing the period March-May 2021…

A Domain Authority linking campaign will increase your Domain Authority creating more traffic and more trust in the eyes of Google. In addition, a…

Great content helps you rank higher on search engine results pages (SERPs). This is because Google and other major search engines use the quality and…

If you're looking to increase your rankings in the SERPs, domain authority (DA) link building can be a big help. However, competition for high DA…

Why Domain Authority is important, and what actions you can take to improve it now! Domain Authority is a rank scale from 1-100. The higher the…

DA and DR help measure your SEO progress and indicate where you should focus your efforts next. These metrics are not foolproof, but they are…

Have you ever wondered what your competition is doing to outrank you? Like, have you really studied them? We do this all the time for our clients!…

We’ve heard it time and time again. “I get traffic and no sales,” or “Facebook Ads don’t convert well.” When utilized correctly, Facebook ads can…

Assuming your website is optimized for on-page and off-page SEO issues, what would be the next logical step to increasing your domain authority(DA)?…

Even though Google's audience size is substantially larger than Bing, that doesn't mean it isn't worth your investment. The demographics indicate…

If you've seen a sudden and unexplained drop in your website rankings, don't panic! Instead, follow these simple steps to help walk through the…

This is one of the more difficult challenges marketers face in 2022. With more data at our disposal than ever before, picking out the most important…

Utilizing social media platforms is a great way to connect with potential leads in the real estate market. Creating and sharing content related to…

Knowing the proper dimensions and run times for your creatives in 2022 is hard to keep track of overnight changes and trends. So stay up to date with…

Every year, our department teams gather as the year ends to divulge all successes, what to look for, and changes coming in the new year. We are…

The CPC is usually determined by bidding on competitive keywords and deciding how much your ad campaign expenditure levels will vary based on the…

John Mueller stated that once you have achieved a good score, you should see some improvements to rank, and there is no need to fine-tune your site…

In 2022, Google's Expanded Text Ads (ETAs) will become a thing of the past as Google pushes all advertisers to Responsive Search Ads (RSAs).…

How will this impact SEO? Will searchers look beyond what was previously the first page of results? This might (or may not) entice searchers to look…

By utilizing particular military methods for writing reports and papers, you may enhance the readability of your content while also increasing reader…

The data gaps caused by new privacy restrictions result in missing insights about customers. But the Google Analytics 4 AI fills in the holes. The…

In 1995 Larry Page and Sergey Brin were Ph. D. students at Standford University. Their research was the beginning of an exciting period for Page and…

A well-thought-out content and link-building strategy may be the missing piece to help your business grow into 2022.

When it comes to Google SEO, there is no such thing as the last word because strategies are always changing. While this might be difficult for…

Over 15 years, TDM has used link building and fresh content to help our customers rank highly on Google for their most important keywords. However,…

The differences in which generations prefer which social media platform for shopping varies greatly by age. Boomers account for just 23% of the…

It looks like Google is working on moving websites to Mobile First Indexing (MFI) with no ETA in sight. Google search engineer John Mueller has said…

To have a successful marketing campaign, you should always try to rank on the first page of Google. A recent study shows that 92% percent of all…

The best PPC advertising campaigns have a goal of getting the customer to perform a valuable action, which might be anything from simply making a…

I am sure many of you are thinking about taking advantage of the new local results on Google by launching a local PPC campaign. Have you ever thought…

Shopify warns explicitly, "editing the robots.txt.liquid file is an unsupported customization," meaning their support team will not help with edits.…

Like previous Google updates, your rankings may shift up and down or remain stable. However, since the next update is coming in July, you may…

Competition is increasing online, and sellers need to take the proper steps to ensure they are not ignoring the "SEO science" behind rankings and…

TDM initially started in 2006 helping small businesses with blog marketing. As demand and services shifted throughout the years, so did TDM. Backed…

Site performance plays a significant role in your success. High-performance sites will retain customers and have a direct impact on your bottom line.…

The push to support local businesses also lead to sustained growth for many retailers with a smaller footprint. Having an online and offline presence…

In a perfect world, the optimal strategy is to spend as much money as you can as long as you’re still profitable with it, and Return on Ad Spend…

With standard Shopping campaigns visible to Gmail users, your reach will be expanded further. After all, email is already home to emails filled with…

Understanding the marketing funnel as it relates to your business gives you a way to categorize leads and a customers’ journey based on their place…

Having worked with hundreds of eCommerce stores we know our way around Shopping campaigns, small and large. With a medium-sized feed such as this, we…

Results Achieved: The results were phenomenal. We went from 0 to 100 in record time achieving a 2000% ROAS in the first 45 days and generating a…

I’ve had blogs off and on since 2005. And for the last 15 years, whenever I don’t have the comment spam blocker installed or updated, I get to see…

Will the “Dilly Dilly’s” from Bud Light be among the best? Or maybe David Schwimmer in a Skittles ad? Or Bill Hader in a Pringles Ad? According to…

Google Recently Released Their Observations From The Past 11 Months. Google Is Always Observing Search Trends And Recording Data In The Background.…

On the surface, high ROAS (Return on Ad Spend) looks like the Holy Grail of paid ads. That angelic beacon of vitality that is 1000% ROAS, it’s what…