Google Ads Case Study

Summary: After an underwhelming year in sales the client contacted Triangle Direct Media (TDM) and started with a new strategy focusing on Google Shopping. The custom setup zeroed in on their top brands and concentrated on getting more traffic to mobile, where we saw an increase in conversions. Our paid search experts also integrated local product ads with their shopping campaign, which helped increase foot traffic to their retail store. Our approach increased Google Ads revenue by 252% YOY (Year over Year), on just a 33% increase in ad spend. November and December saw the best results their company had ever seen in online revenue with Google Ads.