Google Shopping Case Study

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Summary: Having a dedicated account manager to make bid changes within the shopping campaigns has made all the difference to making this campaign extremely profitable for the client. TDM continued to do a weekly bid analysis, adjusting bids based on search impression share, ROAS and several other key metrics. At about the 60-day mark, we had gathered enough data on several campaigns to make data-driven changes to improve revenue for the client. This campaign is a great example of how a properly structured and monitored shopping campaign can perform really well in the competitive DIY craft market.

72%

First 60 Days TDM Results:Spend: $91,400 (4% Increase Spend)Revenue: $610,700 (72% Increase)

The client is one of the largest sellers of Silhouette America products including Silhouette Cameo. They also carry lines such as Siser, Oracal, Cricut, Brother, Speedball, and more. They are constantly evolving and growing to meet customer demands. In addition, the client manufacturers and supplies some of the top retailers in the world like Crate & Barrel, Restoration Hardware, Bed Bath & Beyond and more.

First 30 days on board with Triangle Direct Media

A leading retailer for embroidery machines, 3D printers, and accessories in the ever-expanding DIY craft world. The client was currently managing their online shopping campaigns when they contacted us about PPC campaign management. After meeting with our PPC team and completing their PPC audit we immediately noticed several areas where we could improve the account right away.

  • Adding new shopping campaigns and making data-driven adjustments to existing campaigns, we were able to bring down the average CPC.
  • The new shopping campaigns produced incredible results, which was the main reason for the massive increase in sales, on less Ad spend.
  • Added new campaigns for the top brand’s our client offers, conversions started almost immediately.
  • Having a dedicated account manager allowed us to monitor and remove poor performing ads, update extensions, while also creating new audiences to continually bring in more conversions for users that had been to the site previously.

Previous 30 Day Results: Spend: $40,500 Revenue: $180,200
First 30 Days TDM Results: Spend: $39,800 (2% Decrease) Revenue: $290,500 (62% Increase)

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First 60 Days Comparison

With continued bid analysis the ROAS is performing well above the targeted goal set by the client.

swing 60

We continued to make bid adjustments within the shopping campaigns increasing performance.

  • Weekly bid analysis based on search impression share, ROAS, and key metrics analyzed.
  • By the 60-day mark, we had gathered enough data on several campaigns to make data-driven changes to improve revenue.
  • Most of the clicks were coming from the shopping campaign while driving conversions to several different campaign types.
  • A great example of how a properly structured shopping campaign can perform in the competitive DIY craft market.

Previous 60 Day Results: Spend: $88,000 | Revenue: $355,800
First 60 Days TDM Results: Spend: $91,400 (4% Increase) | Revenue: $610,700 (72% Increase)

Fill out the short form below or phone: 919.228.2475 to speak with an account representative today!

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