PPC Case Study

Fill out the short form below or phone: 919.228.2475 to speak with an account representative today!

tap plastics

Summary: In 1952 two entrepreneurs named Art Whitehead and Gilbert Taylor opened a wholesale distribution center for fiberglass materials and sheet acrylics in Oakland, CA. They called their store Taylor and Art Plastics, which later shortened to TAP Plastics.

From the beginning of wholesale distribution, the business went through many phases and products. TAP Plastics began as one downtown store has evolved into 19 West Coast stores and most recently a web-store.

Month 1 on board with Triangle Direct Media PPC Team

month-1

This is the data for the first month’s results compared to the previous time period. Our results are the first number for each category, while the previous 30-day results are the 2nd number. We were able to increase results right away with new shopping and paid search campaigns throughout the account.
TDM Results:
Spend: $32,340.03
Revenue: $51,388.90
Previous Results:
Spend: $33,138.42
Revenue: $32,024.41

ppc chart 2

This is the data for the first 30 day results compared to the same time frame from last year. You can see we cut out wasted spend compared to last year by adding negatives and spending less on mobile traffic.
TDM Results:
Spend: $32,340.03
Revenue: $51,388.90
Previous Year Results:
Spend: $63,997.70
Revenue: $30,785.14

First 3 Months, TDM PPC team had enough data to make informed bid changes for paid search and shopping campaigns that had major impacts on revenue and performance.

chart 3month

This is the data for the first 3 month results compared to the previous time period. Our results are the first number for each category, while the previous 90-day results are the 2nd number. We were able to further improve the data because of:

  • Consistent shopping and keyword bid optimizations
  • Customized shopping setup designed for the client
  • Customized remarketing lists
  • Location & device modifiers
  • Demographic modifiers
  • Ad schedule setup
  • Thorough negative keyword additions

TDM Results:
Spend: $86,010.60
Revenue: $182,307.34
Previous Results:
Spend: $85,745.60
Revenue: $97,674.06

chart 4

This is the data for the first 3 month results compared to the same time frame from last year. You can see we made drastic improvements quickly, especially compared to the same date range as last year.
TDM Results:
Spend: $86,010.60
Revenue: $182,307.34
Previous Year Results:
Spend: $135,884.33
Revenue: $92,626.49

Year to Date Results of Working with the TDM PPC Team

chart 5

TDM Results (Jan 1 – May 31):
Spend: $134,821.33
Revenue: $332,771.40
Previous Year Results (Jan 1 – May 31):
Spend: $193,760.79
Revenue: $181,806.04

Within 6 months, we were able to almost double revenue compared to the previous year with the same time frame, even with less ad spend. With a combination of unique strategies and proper, consistent optimization of the account, we were able to go above and beyond the client’s expectations.

Fill out the short form below or phone: 919.228.2475 to speak with an account representative today!

Clients