Local Search Strategy For Your Business

In the dynamic arena of Local Search, navigating complexities can yield significant gains. Since 2006, Triangle Direct Media (TDM) has been creating Local Search Campaigns to generate impactful leads and revenue for diverse businesses.

How We Excel: Website As Your First Impression: Your website represents your business identity. TDM’s web development team specializes in creating a digital presence that authentically portrays your brand, resonating powerfully within your local community.

Content Development: Foundation of Digital Presence
Upon establishing your website’s framework, we concentrate on generating content. Essential for both visitor engagement and search engine indexing, our content range covers:

• Website Content
• Blogging
• Articles/White Papers
• Social Media Engagement
• Our skilled content creators are dedicated to supporting your online goals.
• Mastering Google Local Search & Google Business Profile Optimization

Local SEO & Google Business Profile: Integral to our strategy, especially in refining your digital footprint. Understanding Google’s intricate algorithms and Local SEO tactics can be challenging. That’s where TDM’s experience, grounded in SEO and equipped with tools like SEOTool, becomes your asset. We focus on:

Google Business Profile Optimization: Elevating your profile for better visibility and customer interaction.

Tag Creation: Formulating tags that Google loves.

Citation Building (NAP): Generating broad and niche-specific citations for dominating local markets.

Keyword Strategy: Pinpointing and optimizing for industry-centric search terms.

City-Specific Pages: Enhancing SEO across multiple operational cities.

Review Management: Strategies for obtaining and utilizing reviews effectively.

Technical SEO: Ensuring Google guideline compliance, effective schema markup, and mobile site optimization.

Paid Search Advertising: Tailored for Local Impact

Targeted paid search strategies ensure efficient use of your advertising budget, significantly influencing your Return on Ad Spend (ROAS). We provide:

• Google Platforms (Google Guarantee, Google Ads, Google Shopping)
• Bing (Bing Ads, Bing Shopping)
• Social Media Platforms (Facebook, Instagram, Pinterest, LinkedIn Ads)
• Localized Advertising Networks

Our Paid Search Analysts possess extensive knowledge in guiding local businesses on the most suitable platforms. Recognizing that not every channel suits every business, we formulate personalized strategies to optimize your investment. TDM commits to exclusive partnerships, working with only one client per niche in each geographical area for undivided attention and unique strategy crafting.

Eager to transform your local search impact? For a free, no-obligation consultation, contact our Business Branding Specialists today at 919.228.2475. Let’s harness the power of local search together!

Paid search can become very costly if not done correctly. Knowing where to spend your advertising dollars can make a huge difference on your ROA’s, wasted spend vs valued spend. What are some of the best local options available?

1. Google: Google Guarantee, Google Ads and Google Shopping
2. Bing: Bing Ads and Bing Shopping
3. Facebook Ads
4. Instagram Ads
5. Pinterest Ads
6. Linkedin Ads
7. Other Local Advertising networks

Triangle Direct Media’s Paid Search Analysts have extensive experience helping many local businesses advertise on all platforms. Not all businesses are perfect to advertise on every platform but we will come up with a plan that will help your company on the platforms that make the most sense. Triangle Direct Media works with one client, per niche in one geographical area at a time.
If you’re interested in learning more and would like to know what we can do to help take your business to the next level, contact a Business Branding Specialist today for a no-obligation call, 919.228.2475.