PPC for Nonprofit Organizations
Helping nonprofits build an online presence to connect with donors and launch successful campaigns.
Call or contact us today to learn more, 919.228.2475
Triangle Direct Media is a Digital-first Agency
Members are the lifeblood of any nonprofit organization, so it is no surprise why donor retention and community outreach are essential tools for success. However, it can be difficult to devise an effective advertising strategy all on your own. Fortunately, you can engage your audience and attract new advocates with a team of paid search experts on your side. Triangle Direct Media is a full-service digital advertising agency that specializes in pay-per-click (PPC) campaign management, ad grant applications, and more. We proudly serve associations, charities, foundations, and other nonprofit organizations both big and small.
Our nonprofit PPC team includes a diverse group of paid search professionals, social media advertising moguls, business development gurus, and other marketing specialists that can get your NPO the exposure it deserves.
Let us champion your cause and help you influence the community for good. Check out some of our PPC services!
NPO PPC Campaign Management Services
With more than 12 years of measurable success in pay-per-click advertising, we know what it takes to prioritize issues and devise a successful campaign. Our talented team of digital strategists and paid search specialists will work closely with your organization to understand your needs, determine your goals, and develop a nonprofit PPC strategy that will translate into more donations and volunteers. We will also handle all aspects of keyword selection, negative keywords, keyword match types, and much more.
Next Step – Google Ad Grants Certified Professionals
On the paid side of search advertising, organizations like yours can benefit from advertising grants. In fact, Google Ad Grants make it possible for nonprofits to flourish and raise awareness for a variety of causes. Whether you want to attract more donations, recruit more volunteers, or share your unique story with audiences all over the globe, we can help your organization get there. We are currently working to be a certified member of the Google Ad Grants professional community, we have a direct line to a private online community forum, ongoing education, and interactions with the Ad Grants team. We will strive to be the best steward we can be by effectively representing your NPO’s values while maintaining quality and performance thresholds with an emphasis on conversion tracking.
In addition to nonprofit PPC and ad grant applications, we also offer an array eCommerce search engine optimization (SEO) services for nonprofit organizations of all shapes and sizes.
It is high time that your NPO gets the attention it deserves. Contact our marketing team today to receive a free consultation and complimentary local search audit.
Call 919-228-2475 to discuss potential areas of improvement with an SEO expert.
Paid Ad Campaigns for Nonprofits FAQ
How can PPC benefit nonprofit organizations?
PPC helps nonprofits reach a wider audience, drive traffic to donation pages, and raise awareness, making it a powerful tool for engaging supporters.
Can nonprofits receive discounts on PPC advertising?
Yes, Google offers the Google Ad Grants program, which provides eligible nonprofits with up to $10,000 in free Google Ads each month to help increase their visibility.
How does Triangle Direct Media tailor PPC campaigns for nonprofits?
We understand the unique goals of nonprofits, so we focus on targeted keywords, geo-targeting, and compelling ad copy to maximize engagement and donation conversions.
What types of campaigns work best for nonprofits?
Awareness campaigns, event promotion, volunteer recruitment, and donation drives tend to perform well. We design campaigns based on each nonprofit’s mission and objectives.
How do you measure the success of a nonprofit PPC campaign?
We track metrics such as click-through rate, conversion rate (e.g., donations or sign-ups), and engagement to measure impact and optimize the campaign accordingly.
What is the Google Ad Grants program, and how can nonprofits qualify?
The Google Ad Grants program offers free advertising to eligible nonprofits. Nonprofits can qualify by meeting Google’s eligibility requirements and maintaining account activity.
How often should a nonprofit update its PPC campaigns?
We recommend reviewing and optimizing nonprofit PPC campaigns monthly to ensure they’re meeting goals and adapting to any seasonal changes or upcoming events.