Copywriter - Remote

Currently, we have an immediate need and are hiring for the following:
Copywriter – Remote
PLEASE INCLUDE A WRITING SAMPLE or LINK TO PUBLISHED ARTICLES

Triangle Direct Media (TDM) is in immediate need and currently hiring for a web writer/editor. This is a remote-work contract position with the opportunity to become a full-time position with benefits. The web writer/editor will help improve the online presence by working with a wide range of clients to craft clear, concise and effective web communications – especially websites, news and feature articles, and emails – tailored to specific audiences. The web writer/editor will work with a content team to create compelling, accessible and understandable digital communications for targeted audiences using keywords and keyword phrases.

This individual will be responsible for producing accurate, compelling text, including conducting research, interviews and fact-checking as necessary. He or she will develop text that reflects the clients’ voice and tone and ensure all content conforms to web writing best practices, with a focus on search engine optimization.

ESSENTIAL FUNCTIONS

• Work with clients to revise or create new content for websites or email campaigns that achieves the goals of the clients. Incorporate web writing best practices, creative solutions, and interesting and appropriate storytelling approaches to each project to effectively communicate to target audiences. Plan, coordinate and execute good search engine optimization (SEO) strategies. Conduct SEO and keyword research for web projects, using this knowledge to craft improved communications. Track important SEO metrics including organic traffic, conversion rates and time spent on page. Monitor, and report changes in traffic, trends, links, leads, and keyword rankings. Ensure SEO is a key lever for traffic growth. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Measure the effectiveness of strategies by reporting from data sources. (50%)
• Consult with the content team to help identify the appropriate audience, content and channels required for all communications. (30%)
• Work well in a remote team environment. Participate in brainstorming and concepting activities to ensure that projects meet determined objectives are appropriate for the audience and reflect positively on the university brand. (10%)
• Review analytics and site performance to better understand web trends and audience interests. Adjust schedules and content accordingly, considering topics and article formats. Provide reports regarding site performance using Google Analytics and/or other established measurement systems. Apply data insights to recommend steps to improve digital performance. (10%)

NONESSENTIAL FUNCTIONS

• Identify new and emerging SEO opportunities, best practices, and industry updates and stay current with new tools and practices. (>1%)
• Perform other duties as assigned. (<1%)

Qualifications

The successful candidate will have;

• Strong web writing skill
• Excellent interpersonal skills
• A background in writing and/or English typically obtained through a bachelor’s degree in an associated field
• 2-5 years of professional writing
• SEO knowledge a plus but not required
• An understanding of what it means to write in someone else’s voice and the ability to apply constructive feedback to assignments

If this sounds like a great fit for you, let’s connect! We look forward to meeting you.

Please submit a resume, with current contact information and we will respond with the next steps.

About Our Company
Founded in 2006 and recognized two consecutive years by Inc. Magazine, Triangle Direct Media is an industry leader in SEO, PPC management, and eCommerce web development. Our team is adept at leveraging the unique competitive advantages that differentiate our clients from their competitors. We are a digital-first marketing agency with offices in North Carolina’s Research Triangle and Merritt Island, FL, near NASA’s Kennedy Space Center.

TDM is proud to be an equal opportunity employer, which does not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, disability, veteran’s status, genetics, or any other characteristic protected by local, state, or federal laws, rules, or regulations.