Social Media Marketing

At Triangle Direct Media (TDM), our social media marketing expertise focuses on developing how brands engage with audiences through authentic, organic content, and fine-tuning audience targeting for optimized paid advertising results. Our approach is designed to position brands as industry leaders.

Deep Dive into Brand Immersion
We start with an in-depth analysis of your market competition, communication strategies, and user engagement. This understanding helps us craft impactful brand messaging and drive audiences towards compelling calls to action. Our services encompass:

• Social media audits
• Social content strategy planning
• Utilization of Sprout Social’s patented ViralPost® technology to calculate your best times to post
• Organic content curation, including sourcing from various platforms and competitor insights

We collaborate closely with your brand to create a resonating connection with your audience. We assess your existing campaigns, identifying successes and areas for improvement, and tailor strategies that truly speak to your audience. Recognizing that not all social networks fit every business, we determine the most effective platforms – be it Facebook, Instagram, Twitter, YouTube, or burgeoning new channels – to magnify your brand’s consumer engagement.

Paid Social Media Advertising

The evolution of advertising algorithms across social networks like Facebook enables us to serve highly targeted ads based on user interests. This advancement is crucial for advertisers, offering a precise way to reach consumer audiences interested in your products or services. Paid social advertising has become an indispensable element of a robust digital marketing strategy.

Learn more about: Facebook Dynamic Ads  |  PPC Campaign Management  |  Google Shopping

Leveraging our extensive global network of social media influencers covering diverse topics from sports to travel, we facilitate:

• Product and service promotion
• Enhanced brand awareness
• Establishing your brand as an industry authority
• Lead generation and sales boost
• Product feedback

Our social media content curation service, either as a standalone or a part of your broader campaign strategy, involves sourcing organic content from other networks, influencers, and even your own feeds. Showcasing real customer interactions with your products adds authenticity and reassures purchasing decisions. Diverse content across your social networks not only increases sales but also drives traffic, fostering user retention and brand loyalty.

We not only discover content – we also schedule, deploy, and manage it on your social media channels. Try it today!

Often neglected, profile management, and optimization are crucial in social media marketing. We enhance your social presence across various platforms including Facebook, Instagram, Pinterest, Twitter, YouTube, and other specific channels, ensuring your profiles are finely tuned to engage and attract your target audience.

Why is social media marketing important for businesses?
Social media marketing connects businesses with their audience, builds brand loyalty, and drives engagement. It’s essential for establishing an online presence and increasing visibility.

What platforms does Triangle Direct Media specialize in for social media marketing?
We manage campaigns on major platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, tailoring strategies based on audience and platform strengths.

How can social media marketing improve customer engagement?
We create content and campaigns that resonate with your audience, encouraging likes, comments, shares, and interactions, which build a stronger brand connection.

What types of social media ads work best?
Carousel ads, video ads, and sponsored posts tend to perform well, depending on your audience and goals. We design each ad type to optimize engagement and conversions.

How often should businesses post on social media?
Posting frequency depends on the platform and audience. Typically, we recommend daily or multiple weekly posts for platforms like Instagram and Facebook to maintain engagement.

Can you help with social media content creation?
Yes, we create high-quality, platform-specific content that aligns with your brand voice and engages your audience effectively across social media platforms.

How does Triangle Direct Media measure social media campaign success?
We track metrics such as engagement rate, reach, click-through rate, and conversions to evaluate campaign performance and make data-driven adjustments.