Spokane Businesses: The Digital Landscape Has Changed—Is Your Website Keeping Up?

For nearly two decades, Triangle Direct Media has helped businesses across the country—and right here in Spokane—succeed online with forward-thinking digital strategies. From boosting your visibility in search engines to converting clicks into customers, we’ve been a trusted marketing partner since 2006.

Now, the search game is evolving once again. AI-powered answers are taking over search results, and if your business isn’t appearing in them, you may be losing visibility without even realizing it.

Search Engines Are Getting Smarter—Is Your Content Showing Up in AI Overviews?

Search engines like Google are now showing AI-generated summaries at the top of many results pages. These AI Overviews pull content from trusted sources and present it instantly to users—before any traditional organic listings.

What does that mean for your business? Forbes reports that these AI features have pushed organic links down by as much as 1,500 pixels, which can be two to three scrolls before your listing appears. And with 60% of searches now ending without a click, showing up in these summaries is more critical than ever.

Platforms like ChatGPT, Bing CoPilot, and Perplexity AI are becoming common search tools. If your Spokane business isn’t featured in their responses, you’re missing out on valuable attention and potential customers.

Spokane Growth Starts With Smart Strategy—And AI-Driven Impact Marketing

Triangle Direct Media’s AIM (AI-driven Impact Marketing) program helps Spokane businesses like yours stay competitive in this new era of search. We create and optimize content that ranks in both traditional search and AI-generated results—helping you maintain visibility, attract leads, and grow your revenue.

As AI continues to reshape how people search, businesses that adapt early will have a clear advantage. We’re here to help you take that next step.

📍 Working with Spokane businesses to shape the future of digital marketing.
Let’s talk today and build a strategy that brings your business to the top of both AI and traditional search results.

Triangle Direct Media has been constructing Digital Marketing Campaigns in Washington since 2006. Building a website from scratch can be a daunting and time-consuming process. TDM (Triangle Direct Media) web development team will build you a professional website focused on generating leads, eCommerce growth and mobile-friendly. Our websites offer a user-friendly content management system and are scalable to grow your business. Located in Cary, North Carolina, our in-house team brings over 15 years of web design and development to get results for your business.

Spokane SEO (search engine optimization)

TDM can consult or assist you in running your day-to-day SEO efforts. SEO drives leads and must be consistently monitored to stay ahead of your competition. Whether through technical SEO, content, or links, our all-encompassing approach will help you gain additional rankings on keywords important to your business’s success within the major search engines. Out experts can assist your business in lead generation, eCommerce SEO, and organic search improvements.

Spokane PPC / Paid Ad Management

Paid search in Spokane, WA can be an expensive proposition in a competitive niche. Knowing the best time to bid and what platform to bid on can be instrumental in increasing your cost per conversion and return on investment (ROI) for your paid advertising campaigns. TDM’s Paid Search specialists help our clients within Google, Bing, and social media platforms to find the consumers searching for your products while exercising restraint on your budget.

Check out the following industries to see the number of searches conducted currently in the Spokane market. If your industry doesn’t appear or you would like more information on our campaigns, please contact a business branding specialist today.