SEO & PPC Case Study-YOY Comparison Shows 86% Increase in Revenue

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Challenge: Improve eCommerce salesResults: +86% revenue compared to the prior year

Triangle Direct Media (TDM) began working with the client to develop new, effective SEO and PPC strategies. While the client’s product offerings are top-notch, they were underperforming in online sales. Our SEO Analysts worked with the client to pinpoint relevant search phrases to bolster their visibility in organic searches. Our customized campaign increased organic traffic by 48%. We also increased the client’s year-over-year (YOY) revenue by +86%!

Organic Traffic and Revenue Results

Year-Over-Year (YOY) Comparison TDM Results:
Organic Traffic: 95,895
Organic Revenue: $1,808,751.54*
*Before TDM, the client’s previous year’s revenue was $892,630.13.

Percentage Increases for Visitor Impressions, Click-Through-Ratio (CTR), and Visitor Clicks

YOY Results:
Impressions: 157,698 (Increase of 1.4%)
CTR: 1.58% (Increase of 61%)
Clicks: 2,488 (Increase of 63.3%)

In just one month, our close attention and proactive optimization of the client’s account led to a powerful 30 days of revenue.

Recent Results Within the Last 30 Days

30 Day Results:
Visitor Sessions: 5,600
Conversion Rate: 8%
Revenue: $94,210

We also provided the client with our expert PPC services. Their specific goal was to maintain an 8+ ROAS. Our paid search team got to work creating targeted ads to direct more traffic to the client’s website. Setting the client up with Google Ads, Google Shopping, Facebook Ads, and Bing Ads, our PPC team earned the following results:

6 Month PPC Results

PPC Campaign Results

Ad Spend: $177,416.45
ROAS: 14.07*
Revenue: $2,497,650.09
*The client’s goal was to maintain a ROAS of 8+.

PPC Results Breakdown

YOY Analysis

While the client wanted to maintain an 8+ ROAS, our custom campaign earned a 14.07 ROAS! Our paid search experts increased revenue by 127.51% through a calculated strategy with the client’s budget.

How has your company’s performance been this year? Not seeing the revenue or traffic that you once had? Our SEO and paid search experts can help! With a dedicated SEO Analyst and PPC Account Manager, your account is regularly monitored and optimized for success. TDM is here to help your business grow via calculated and sustainable strategies.

Triangle Direct Media (TDM) was established in Cary, NC, in 2006. We build successful digital marketing campaigns for businesses of all sizes and in almost every business space.

Our digital marketing services include:
Search Engine Optimization (SEO)
eCommerce Web Development
Pay-Per-Click (PPC) Management & Display Advertising
Link Building Campaigns
Social Media Marketing
Local Business Development

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